Baji built its brand presence in Bangladesh through a roster of international cricketers, Bollywood personalities, and regional influencers. The platform uses ambassador partnerships and team sponsorships across cricket leagues in South Asia and Africa to reach its core audience. Kevin Pietersen serves as the current face of the Baji Bet app, with a contract running through 2026, alongside Wasim Akram on a long-term deal through 2028.
What Are Brand Ambassadors in Online Betting
A brand ambassador for online betting is an individual who represents the brand in marketing campaigns and promotional activities. The terms “brand ambassadors,” “influencers,” and “partners” are often confused with each other. Influencers are those who create their own content and can be associated with any number of brands. Similarly, partners are those who enter into a contract with betting sites, and the contract can be based on any event or sponsorship category. And brand ambassadors are those who are directly associated with the online betting services in any of their major campaigns.
The online betting services make use of ambassadors to cater to specific demographics. A cricketer who has a huge following in South Asia can be associated with a different audience than a Bollywood actress or a regional content creator. The combination of these ambassadors allows the big betting brands to cater to the entire audience segment of their target market.
Known Faces and Influencers on Baji
Baji’s current and recent ambassador list comprises figures from cricket, entertainment, and regional media in South Asia.
| Ambassador | Contract | Background |
| Kevin Pietersen | 2024 – 2026 | Former English cricket captain, IPL player |
| Wasim Akram | 2024 – 2028 | Former Pakistan cricket captain, one of cricket’s greatest fast bowlers |
| Mia Khalifa | 2024 | International media personality |
| Amy Jackson | 2023 – 2024 | British actress with a strong following in South Asia |
| Hansika Motwani | 2023 – 2024 | Indian actress with a strong following in South Asia |
| Keya Akter Payel | 2025 | Bangladeshi actress and media personality |
| Yesha Sagar | 2025 – 2026 | Indian actress and content creator |
Why Ambassadors Matter for Players
Players see who represents a brand before they sign up. A recognizable face creates a higher degree of trust than an ad. A cricketer or actress from Bangladesh would be more effective than an international celebrity with no affiliation to the country.
- Social Proof. Seeing a familiar face equates to the social proof of the fan base’s trust in the brand;
- Local Relevance. Using a cricketer with local league experience makes the brand more relatable to Bangladeshi cricketers than an international figure with no local presence;
- Brand Credibility. Locking in a long-term ambassador deal makes the brand look more committed to the market;
- Audience Targeting. Various ambassadors have varying fan bases, from cricket fans to entertainment and regional social media audiences;
- Platform Recognition. Seeing the brand consistently represented by ambassadors makes the brand more recognizable before the user signs up.
Baji App Brand Positioning in Bangladesh
The target market for Baji App is Bangladesh, and the main focus of the brand positioning strategy is cricket by far. Baji App sponsors various teams that compete in the PSL, SA20, and ILT20 tournaments. In terms of digital acquisition, Baji App uses Facebook, Telegram, YouTube, Instagram, WhatsApp, and IMO. The 279 INR Free Bonus for joining Baji on Telegram, WhatsApp, and IMO gift frenzy promotions illustrates how embedded social media is within their user acquisition strategy. The ambassadors can be found on these channels with campaign-specific content relating to active promotions.
Social Media and Content Strategy
You can find the content from Ambassadors on five major platforms like:
- Facebook and YouTube: Video content featuring Kevin Pietersen and Wasim Akram, targeting cricket fans during the tournament period;
- Instagram: Exclusive offers based on the appearance of Ambassadors, such as the Cricket Clash Challenge and Casino Challenge Hunt;
- Telegram and WhatsApp: Exclusive bonuses, including the 279 INR Free Bonus, which can only be achieved by joining the channels;
- Regional content: Keya Akter Payel and Yesha Sagar create content in Bengali and Hindi, which the audience can understand and respond better to.
Role of Ambassadors in Promotions
The ambassadors are also part of various promotional campaigns of Baji. Kevin Pietersen features in the 100% Bonus on All Games, 150% Bonus on Sports, and 177 INR Bonus on Baji App promotions. Yesha Sagar and Keya Akter Payel are also part of various active promotions for casino and slot game enthusiasts. Promotions Active Under Ambassador Promotions:
- 100% Bonus on All Games: Get a bonus of 1,000 INR on the first deposit, with a wagering requirement of 10x;
- 150% Bonus on Sports: Get a bonus of 10,000 INR on the first deposit, with a wagering requirement of 20x;
- 177 INR Bonus on Baji App: Get a bonus of 500 INR on the download and first deposit, with a wagering requirement of 20x;
- Cricket Clash Challenge: Get 577 INR daily, exclusively for Instagram users;
- Up to 5% Evo Game Shows Cashback: Get a daily cashback from Evolution games.
Sponsorships and Partnerships
Baji has sponsorship agreements with five cricket teams, which cover matches in Pakistan, South Africa, the UAE, the Caribbean, and Nepal.
| Team | Sponsorship Type | Period |
| Quetta Gladiators | Titanium Sponsor | 2023 |
| Sunrisers Eastern Cape | Title Sponsor | 2023–2024 |
| Deccan Gladiators | Title Sponsor | 2023–2024 |
| St Kitts & Nevis Patriots | Principle Sponsor | 2024–2025 |
| Biratnagar Kings | Back of Jersey Sponsor | 2024–2025 |
The sponsorship contract and the ambassador contract differ in the sense that the former is between a brand and a team, while the latter is between the brand and the ambassador. The display of the brand’s logo on the teams’ jerseys, as well as the display of the logo within the stadiums during the PSL, SA20, and ILT20 tournaments, exposes the brand to television viewers in South Asia. The two contracts offer the brand exposure, which can be from the event side or the personality side.
How Ambassadors Influence Betting Trends
Ambassador promotional activity at Baji has direct correlations with the product category. Kevin Pietersen’s involvement in the sports bonus and app download promotional activity is designed to encourage players to visit the sportsbook and Android APK. Yesha Sagar’s involvement in the reload bonus and cashback promotional campaigns is designed to encourage players to visit the casino section.
Cricket ambassadors such as Wasim Akram and Kevin Pietersen help boost activity in the cricket betting markets, especially during active tournament periods. For instance, when the ambassador is posting content related to a live PSL or SA20 match, it directly links the ambassador’s followers to the betting section where the match is featured. Baji’s Cricket Clash Challenge promotion is exclusive to Instagram and is a direct example of using ambassadors to encourage player activity.
Are Baji Ambassadors Trustworthy?
In the case of the ambassadors in Baji, this is a no-brainer in terms of associating the brand with people who have a certain level of credibility in what they do. Both Wasim Akram and Kevin Pietersen have long-term contracts, and this is not a one-time association in the form of a commercial. This level of long-term association gives the ambassadors a level of accountability in the process.
From the brand’s perspective, the ambassadors range from international cricket personalities to regional figures such as Keya Akter Payel. This is further complemented by the brand’s licence from Gaming Curacao and Anjouan eGaming, which is the standard licence for any offshore betting site in Bangladesh.
Final Thoughts on Baji App Ambassadors
Baji’s ambassador list includes cricket, entertainment, and regional media in South Asia. It includes Bangladeshi players through a combination of international cricket ambassadors and local figures, and the content is directly related to active promotional content on social media sites. For players, the presence of ambassadors shows the site is putting effort into its own presence, but the conditions of the bonus and the reliability of the withdrawals are not necessarily related to the ambassadors.
FAQ
Who is the current brand ambassador of Baji?
Kevin Pietersen is currently the main brand ambassador of Baji, and his contract is valid until 2026. The longest contract currently in place is that of Wasim Akram, which is valid until 2028.
Does Baji have a Bangladeshi ambassador?
Yes, Baji has appointed Keya Akter Payel, a Bangladeshi actress, as its ambassador in 2025, and she represents Baji in Bangladesh.
What cricket teams does Baji sponsor?
Baji has sponsorship deals in place for Quetta Gladiators, Sunrisers Eastern Cape, Deccan Gladiators, St Kitts & Nevis Patriots, and Biratnagar Kings in PSL, SA20, ILT20, and CPL.
Do Baji ambassadors offer exclusive bonus codes?
Yes, ambassador campaigns are connected to active campaigns on the platform, and the promo codes provided by the ambassador are the same as the existing welcome bonus provided by Baji.
How does Baji use its ambassadors on social media?
Yes, Baji has ambassador content on Facebook, Instagram, Telegram, YouTube, and WhatsApp, and some campaigns, such as the Cricket Clash Challenge, are exclusive to a particular social media platform.
